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Soft Launch London brings you the latest deals at new restaurants and launch parties in London!

We update the site in real time, and you can search for current launches using our handy map tool, see our latest posts, filter launches by areas of London or just click the button below to see the latest live launches. Nice.

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soft launch 
noun

"The release of a new product or service to a restricted audience or market in advance of a full launch."

(Oxford English Dictionary)