About Us

Our Approach

Our Story

A little bit about us...

New restaurants often offer fantastic deals of up to 50% off, before they officially open. It's called a "soft launch".

Want to try the newest restaurants on the block, and find out who's soft launching in London? This is the site for you.

We scour the web every day to find the latest soft launches and parties.

(For free. Because we're nice like that.)

Any questions?

We always like to have feedback and are happy to answer any questions you have. Simply drop us an email from softlaunchlondon@gmail.com and we'll get back to you.