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Soft Launch London

Save up to 50% at London's hottest new restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

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Live Deals

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🔒 VIP CLUB: 25% off in Mayfair every Tues-Sat until 28th February

🔒 VIP CLUB: 25% off in Mayfair every Tues-Sat until 28th February
Members Public

AMERICANA, Haymarket - 12 plate tasting menu for £28pp until 3rd December

What's the deal: Try Americana's new 12-plate tasting menu for just £28pp until 3rd December! Americana is a Southern American restaurant & bar just a short stroll from Piccadilly Circus & Leicester Square. It's been a Soft Launch fan favourite since it opened last

AMERICANA, Haymarket - 12 plate tasting menu for £28pp until 3rd December
Members Public

BORDELAISE, Tooting - 30% off food Weds-Sun until 10th January

What's the deal: Get 30% off à la carte food every Wednesday - Sunday at Bordelaise until 10th January 2025! Bordelaise is a rustic French steakhouse and bistro nestled in the heart of Tooting's vibrant Broadway Market. Step inside and be transported to a bustling Bordeaux

BORDELAISE, Tooting - 30% off food Weds-Sun until 10th January
Members Public

🔒 VIP CLUB: 25% off brunch in Haymarket every Sunday until 29th December

🔒 VIP CLUB: 25% off brunch in Haymarket every Sunday until 29th December
Members Public

ELAINE'S, Holborn - 11 plate tasting menu for £28pp until 15th December

What's the deal: Try Elaine's new 11-plate tasting menu for just £28pp until 15th December! Elaine's is a New York-inspired bar, restaurant and deli that opened in Holborn in September. It's the sister restaurant to Soft Launch fan favourite, Americana. They'

ELAINE'S, Holborn - 11 plate tasting menu for £28pp until 15th December
Members Public

SHANGHAI NOIR, Westminster - 50% off food until 30th November

What's the deal: Get 50% off a la carte food at Shanghai Noir until 30th November! Shanghai Noir is a stylish Indo-Chinese brasserie in the heart of Westminster, which opened earlier this year. It's located on the lower ground floor of the Old Westminster Fire Station,

SHANGHAI NOIR, Westminster - 50% off food until 30th November
Members Public

TOWN HOUSE, Kensington - 30% off until 30th November

What's the deal: Get 30% off your total bill at Town House at The Kensington hotel until 30th November to celebrate their new Autumn menu! Town House is an all-day restaurant housed inside The Kensington hotel, serving breakfast, brunch, afternoon tea and dinner. Designed to be a ‘home

TOWN HOUSE, Kensington - 30% off until 30th November
Members Public

🔒 VIP CLUB: 30% off food & beer every Mon & Tues in Hackney Wick until 26th November

🔒 VIP CLUB: 30% off food & beer every Mon & Tues in Hackney Wick until 26th November