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Soft Launch London

Save up to 50% at London's hottest new restaurants

New restaurants often quietly open their doors to a select group of diners before they officially launch - this is known as a 'soft launch'.

These exclusive soft launch deals could save you up to 50% every time you eat out.

Join 60,000+ members who are always the first to hear about them 👇

Live Deals

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🔒 VIP CLUB: 50% off food in Chiswick until 10th November

🔒 VIP CLUB: 50% off food in Chiswick until 10th November
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🔒 VIP CLUB: 30% off in Spitalfields until 14th November

🔒 VIP CLUB: 30% off in Spitalfields until 14th November
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🔒 VIP CLUB: 50% off in Tottenham Court Road until 10th November

🔒 VIP CLUB: 50% off in Tottenham Court Road until 10th November
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ELAINE'S, Holborn - 11 plate tasting menu for £28pp until 23rd November

What's the deal: Try Elaine's new 11-plate tasting menu for just £28pp until 23rd November! Elaine's is a New York-inspired bar, restaurant and deli that opened in Holborn in September. It's the sister restaurant to Soft Launch fan favourite, Americana. They'

ELAINE'S, Holborn - 11 plate tasting menu for £28pp until 23rd November
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🔒 VIP CLUB: 50% off food in Chinatown until 6th November

🔒 VIP CLUB: 50% off food in Chinatown until 6th November
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COMPTOIR LIBANAIS, Southbank - 50% off new winter menu Sun-Fri from 4th-10th November

What's the deal: Get 50% off food Sunday-Friday at Comptoir Libanais Southbank from 4th-10th November to celebrate the launch of their new winter menu! NB - Offer is not available on Saturdays. Comptoir Libanais is a popular Middle-Eastern restaurant chain with locations all over the UK. They opened

COMPTOIR LIBANAIS, Southbank - 50% off new winter menu Sun-Fri from 4th-10th November
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SHANGHAI NOIR, Westminster - 50% off food until 30th November

What's the deal: Get 50% off a la carte food at Shanghai Noir until 30th November! Shanghai Noir is a stylish Indo-Chinese brasserie in the heart of Westminster, which opened earlier this year. It's located on the lower ground floor of the Old Westminster Fire Station,

SHANGHAI NOIR, Westminster - 50% off food until 30th November
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MASALA ZONE, Soho - 25% off your total bill every Sun-Thurs until 14th November

What's the deal: Get 25% off your total bill at Masala Zone Soho, every Sunday-Thursday until 14th November! Masala Zone Soho has been a favourite amongst Londoners since it opened over 20 years ago! Rated as one of London's best Indian restaurants by the Evening Standard

MASALA ZONE, Soho - 25% off your total bill every Sun-Thurs until 14th November
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🔒 VIP CLUB: 30% off food in Fulham every Tues-Fri until 15th November

🔒 VIP CLUB: 30% off food in Fulham every Tues-Fri until 15th November
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TOWN HOUSE, Kensington - 30% off until 30th November

What's the deal: Get 30% off your total bill at Town House at The Kensington hotel until 30th November to celebrate their new Autumn menu! Town House is an all-day restaurant housed inside The Kensington hotel, serving breakfast, brunch, afternoon tea and dinner. Designed to be a ‘home

TOWN HOUSE, Kensington - 30% off until 30th November
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FREAK SCENE, Balham & Parsons Green - 25% off High Tea Brunch every Saturday until 9th November

What's the deal: Try Freak Scene's new High Tea Brunch for just £36pp (25% off), every Saturday until 9th November! Freak Scene is a popular pan-Asian restaurant with locations in Balham and Parsons Green. At the helm is ex-Nobu chef Scott Hallsworth, a globally-recognised, pan-Asian cooking

FREAK SCENE, Balham & Parsons Green - 25% off High Tea Brunch every Saturday until 9th November
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🔒 VIP CLUB: 30% off food & beer every Mon & Tues in Hackney Wick until 26th November

🔒 VIP CLUB: 30% off food & beer every Mon & Tues in Hackney Wick until 26th November